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Ready to Sell Your Home? Learn the 20 Things Real Estate Agents Do To Their OWN Homes Before They Sell Them!

Get your FREE report! Fill out the
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Home Sellers Beware

Ready to sell? AVOID these costly mistakes that can cause your house to SIT ON THE MARKET!

You decided to do it yourself. You put your home on the market, ran an ad in the local newspaper, and sat by and waited....and waited.... but the phone didn’t ring. To make things worse, less than a handful of people came to see the house. This happens often, and the problems are typically the same.

The Peril of not “packaging your home” for sale!

Curb appeal is HUGE! Take two identical homes next door to each other, both for sale. The first home has a cluttered yard with tall grass and weeds. The paint on the house is chipping. There are toys and stored items in the yard. When you open the screen door, it’s half way off the hinges. The inside is quite cluttered as well, and the wall in the living room needs a coat of paint. On the other hand, the owners of the home next door paid $300 for a landscaper to mow the lawn, trim the shrubs and clear the gutters. Inside, they added a fresh coat of paint and cleared up all the clutter. Again, the two homes are identical. Both owners paid the same amount for the same model. Guess which home is going to sell for more money?

Get our FREE Report: "20 Things Real Estate Agents Do To Their OWN Homes Before They Sell Them" - this report offers many specific things you can do to your home to get the most from your sale!

Make sure your home will be the one that sells! A few days of labor and minimal investment can make the difference between your house sitting on the market and selling the day you put it on the market. Cosmetic appeal is vital!

The Risk of Pricing Too High

You probably have lots of emotion “built in” to your house. Maybe you fixed it up, or you raised your children there. Your home is your “special” place. But - when it’s time to sell you can't let emotion play a roll in your pricing decision!

Many sellers don’t understand that overpricing can actually result in your getting LESS for your house than if you had priced it correctly in the first place. Knowledgeable agents and buyers often won’t bid on an overpriced home. By the time you “wise up” and reduce the price to where it should have been priced in the first place, many of your best prospects will have bought other houses. This decreases demand for your now properly priced home! The problem is worsened if you placed your home on the market in the spring, it sat on the market “overpriced” throughout the summer, and now that you’ve reduced your price, the market has slowed down.

You should also consider that agents tend to steer buyers away from homes that have been in the Multiple Listing Service for extended periods of time. Agents and buyers become suspicious that something is wrong with your home if it didn’t sell relatively soon after it went on the market. It’s important to price it right the day you put it on the market!

Lack of Exposure Can Cause Your House To Sit!

Most real estate transactions occur between buyer’s and seller’s agents. Buyer’s agents typically find properties for their clients through the Multiple Listing Service. Not being in the MLS makes it very difficult to get buyers through your door. If your home is not in the MLS, you’re off the radar! Find a good real estate agent, and get your house into the MLS!

Make sure your real estate agent uses aggressive marketing strategies to make sure your home sells. In a red-hot market, the MLS is probably the only exposure your home will need. However, if the market is anything less than red-hot, your agent will need to print flyers and introduce your home to other agents in his or her office, as well as other local sales offices. Also, exposure in home magazine ads, classified ads, and the Internet will help generate demand for your home. Make sure your agent uses a comprehensive marketing program!

Foolish Negotiation Can Kill The Deal!

Your must not appear overly eager or desperate to sell when you negotiate with buyers. If you appear too eager or too anxious to make a deal, buyers may become suspicious. Worse, they may lower the offer because they think you’re desperate to sell your home. Stay cool! On the other hand, don’t appear too inflexible. A good deal can fall apart if buyers find you too rigid to work with.

You may have a lot of emotion wrapped up in the house, which can certainly get in the way of effective negotiations. The best thing you can do is let your real estate agent handle your negotiations. She or he is emotionally detached from the home and has strong negotiation skills. Their primary objective is to get the deal done, to your liking.


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